Select Your Location ›


Our Blog January 2018

Hey, Culligan! Water company dropping 'man' in pitch to millennial consumers

January 05, 2018

Something will be missing when 82-year-old suburban Chicago water treatment company Culligan runs its first national TV commercial in decades during Sunday’s Golden Globes telecast on NBC.

Looking to broaden and modernize its appeal to millennial consumers, Culligan is dropping “man” from its 60-year-old “Hey, Culligan Man!” slogan.

Read Full Article ›